How to identify primary business services

Identifying a business’s primary services is a strategic process that involves several key steps. Start by thoroughly researching the business to understand its core activities and offerings through sources like its website, marketing materials, and documentation. Analyze the offerings to pinpoint the foundational products or services that differentiate the business from competitors, considering its unique selling propositions. Examine the revenue streams to identify the main sources of income generation, typically linked to primary services. Align these offerings with customer needs to identify services directly addressing core customer demands. Additionally, evaluate the business’s core competencies, engage with internal stakeholders for insights, and consider industry norms to determine the primary services that keep the business competitive. Keep in mind that these primary services may evolve as market conditions and customer demands change.

  1. Research the Business: Start by researching the business and gaining a comprehensive understanding of its products, services, and operations. Review the company’s website, brochures, marketing materials, and any available documentation to gather information about what they provide.
  2. Analyze Offerings: Identify the key offerings of the business. These are the products or services that form the foundation of their operations. Look for any unique selling propositions or value propositions that differentiate the business from its competitors.
  3. Look at Revenue Streams: Examine the revenue streams of the business. Identify the main sources of income generation. This can provide insight into the primary services offered by the business, as they are typically tied to its revenue streams.
  4. Assess Customer Needs: Understand the target market and customer needs that the business aims to fulfill. Identify the products or services that directly address these needs. The primary business services are usually those that cater to the core demands of the customers.
  5. Evaluate Core Competencies: Identify the core competencies of the business. These are the specific capabilities or areas of expertise that set the business apart. The primary services are often aligned with these core competencies, as they reflect the areas where the business excels.
  6. Consider Industry Norms: Compare the business’s offerings with industry standards and norms. Identify the services that are commonly provided by other businesses in the same industry. This can help you determine the primary services that the business should offer to remain competitive.
  7. Consult Internal Stakeholders: Engage with key stakeholders within the business, such as executives, managers, and employees. They can provide insights into the primary services offered and help you understand the core focus of the business.

By following these steps, you should be able to identify the primary business services offered by a company. Remember that the primary services may evolve over time as businesses adapt to changing market conditions and customer demands.

Encompass Group