Fractional Twinning: The Executive Strategy Everyone’s Talking About
In today’s fast-moving business world, one term is making waves across LinkedIn and boardrooms alike: fractional twinning.If you haven’t heard of it yet, don’t worry—you’re not behind. But chances are, you’ve already seen it in action. With over 100,000 mentions on LinkedIn, it’s clear that fractional twinning isn’t just a buzzword. It’s a shift in how modern businesses think about leadership.What Is Fractional Twinning?At its core, fractional twinning is a new way to describe fractional executive services—the practice of bringing in seasoned C-suite professionals (think CEO, CFO, CMO, COO) part-time to help steer a business through key growth stages, challenges, or transitions.The “twinning” part of the phrase speaks to the idea of pairing a business with an executive who complements thei...